7 Ways on How To Get More LinkedIn Reach [Founder's Edition]

Many people think having lots of LinkedIn folloIrs means success. But that's wrong.

The real key is getting more impressions - that's what unlocks LinkedIn's poIr.

Everything else comes after impressions.

Whether you want more leads, a bigger network, or more engagement.

If you're wondering how to get more LinkedIn post impressions, you're in the right place.

Let's make you an impressions expert.

What Are LinkedIn Impressions?

LinkedIn impressions are when your content shows up for at least 300 milliseconds on someone's feed (that's half a second).

These can come from posts, videos, articles, or your profile.

So if you get 1000 impressions, it means 1000 people saw your content - whether they clicked it or not.

While impressions aren't everything, they're important numbers that help you make better content and get more engagement.

If your impressions drop, it's time to fix your strategy so LinkedIn shows your posts more.

Getting attention for half a second sounds easy, but LinkedIn's system is tricky.

Let's look at the different types of impressions:

Types of LinkedIn Impressions:

1. Organic Impressions

When your post naturally shows up on feeds.

LinkedIn looks at how relevant your content is, how Ill it's doing, and what your connections like, then shows it organically.

2. Paid Impressions

Want to reach more people? You can pay for impressions.

These are ads on LinkedIn where you pay to get your content in front of your target audience.

3. Viral Impressions

Think domino effect. Your post gets lots of attention because it's fun, different, or relatable.

But viral posts can be good and bad. While organic posts reach your target audience, viral ones can reach anyone - even people you don't want to reach.

Viral Posts like these cause a ripple effect, and 10 in 10,000 people, can actually be your long term clients.

Which type is best?

Use all three in your strategy to get the most from LinkedIn.

What Affects Your Impressions in 2025?

Factors affecting LinkedIn impressions as of 2025

1. Post Quality

Don't chase viral posts. Focus on getting real views from your target audience.

Good content speaks for itself. Write stuff your ideal customers care about.

Example: If you sell to IT Sales Directors, write about their problems like training new sales people or closing deals faster.

Something Like This:

2. How Often You Post

One post might not get you 1000 views. But posting regularly helps.

Post more to get more views. Try posting once a day, 4-5 times each Iek.

3. Getting People to Engage

Like in sales emails, your posts need questions or clear next steps to get people to engage.

When people comment, their connections see your post too - giving you more impressions.

7 Proven Ways To Increase Impressions On LinkedIn

Impressions on LinkedIn are stepping stones to generating more leads and increasing reach.

Here are our tried and tested ways to increase LinkedIn impressions:

1. Optimize your LinkedIn profile for your target audience

2. Create engaging content that people can't help but engage with

3. Share in-depth industry insights to come across as an expert

4. Create value-packed downloadable lead magnets

5. Join and participate in relevant LinkedIn groups to grow your reach and impressions

6. Optimize your LinkedIn posting time

7. Engage with your network so they engage back and increase your impressions

1. Optimize your LinkedIn profile

Your LinkedIn profile is like your very own professional branding page.

If you're wondering why your LinkedIn posts aren't getting impressions, chances are, your LinkedIn profile could be better.

Here's how you can optimize your LinkedIn profile:

• Optimize your LinkedIn profile URL by keeping it short and specific. Use keywords like your profession and services offered

• Use a high-resolution headshot as your profile picture and a rich banner

• Precisely describe what you do and who you help in your professional headline

• Have a short but engaging summary that tells what you do and whom you help. Don't forget to add a CTA, for example, a link to book a call with you

• Include your current and past work along with your roles and responsibilities at each job

• Certifications help add brownie points to your expertise. Add them to LinkedIn's "Certifications and Licenses" section

Here’s an example:

✅ Create engaging content

Content is the heart and soul of social media platforms, and LinkedIn is no different.

You now know LinkedIn impressions give you a major hint on how your content performs. Here are our best content tips curated from personal experiences on how to increase impressions on LinkedIn:

✅ Post regularly

Consistency is key in boosting impressions. Regular posting signals the LinkedIn algorithm and your audience that you're active, ready to offer value, and engaged.

But remember, while consistency is everything, don't overwhelm your folloIrs with too many posts in a Iek or a day. Stick to a maximum of 5 high-quality posts a Iek to stay consistent. You could do one post each Iekday or 2x on Idnesday and three on other days – it's up to you.

✅ Share multimedia content

Sticking just to text-based LinkedIn posts assuming it's a professional platform?

What if I tell you multimedia content is equally, if not more effective than text-based content?

• Carousel posts: Carousels are posts with multiple images and/or videos. You could make them extra engaging by using a mixture of text, images, and videos.

• Follow-up posts with GIFs: Although I discourage the use of page redirect links that may impact reach, I found that the use of a GIF on an engaging and audience-relevant topic garnered close to 150k impressions.

• High-resolution informative images: Images are great at capturing attention and offer a much-needed break from reading lengthy texts. For example, you could use infographics to decode a tough topic, share quotes from industry experts as images, and turn statistics or poll results into visual representations.

• Posts with screenshots: When in doubt, say it with screenshots. Screenshots as LinkedIn posts are great at capturing interest in some contexts, for example, while sharing a testimonial, an achievement, or explaining a tool's use.

• Posts with video: There's no match to videos' effectiveness in conveying emotions to otherwise dull LinkedIn posts. They help you tell stories that are instant hits with your audience – thus leading the way for more impressions.

• PDF-type posts: You can upload case studies, client success stories, eBooks, and research papers as PDFs. LinkedIn favors this content if it identifies that you're offering incredible value to your folloIrs. Also, "swiping" betIen PDF pages counts as new engagement for LinkedIn which is the best trick to getting more impressions.

Here are some more quick tips to create aIsome LinkedIn content and get more impressions:

1. Polls have shown to increase impressions. Run interesting and industry-specific polls each Iek to keep the momentum strong

2. Never add external links to your posts as LinkedIn discourages posts that let the audience leave the platform. Instead, try adding them to your comments

3. Come up with catchy opening lines, especially the first two lines of each post. This way, readers are pushed to click on "read more" and engage

4. Use hashtags relevant to your topic, but don't overdo them

5. Like and comment on your own posts to get the ball rolling and some initial traction

3. Share in-depth industry insights

When in doubt, take the industry route.

Portray your expertise by sharing industry insights. But not just any insights. Dig deeper into your industry and identify trends that the common audience is not yet aware of.

This is the best way to stand out and get more LinkedIn impressions.

For example, if you're a sales executive for a no-code platform, you could share exclusive tips on very specific use cases of no-code, success stories, and personal productivity hacks to grab attention.

Bonus tip: Sharing industry insights gets more traction from your target customers. So, if they've interacted with your LinkedIn posts in any way, try reaching out to them for a potential connection. With an automation tool like Expandi, you can scrape the people who engaged with your post and send them a personalized connection request.

4. Create value-packed downloadable lead magnets

Give away your subject matter expertise by creating small lead magnets for free. This is one of the quickest ways to earn trust.

And listen, the audience would love the free value-packed stuff and before you know it, you'll have hundreds of LinkedIn impressions on your post.

5. Join and participate in relevant groups

LinkedIn groups have stood the test of time. They are one of the best tactics to get content traction and generate leads.

How?

Start joining LinkedIn groups in your industry or niche. For example, if you're into the marketing niche, filter out groups on LinkedIn using keywords like marketing, digital marketing, advertising, and so on.

You could also look for groups based on your specific interests, such as LinkedIn posting tips, local events, or favorite tools. This way, you can meet many like-minded professionals that you can add to your network and post relevant content for.

Another key tactic is to actively participate in your recently joined groups rather than being an onlooker. Contribute to group discussions, and live meetings, and share your insights to increase your visibility amongst professional communities.

6. Optimize LinkedIn posting times

The fact is simple. If your audience is professionals with jobs, they are most likely to check their LinkedIn feed right before the start of their work day or an hour after it ends.

However, there's no hard and fast rule about the "golden time" to post on LinkedIn and capture high impressions.

But here are two tips that help:

✅ Analyze audience activity

Use LinkedIn Analytics, such as Content analytics to gauge engagement trends among followers and other key metrics, and Follower analytics to get a deeper look into your followers to reveal the best time and day they're the most active.

You could also analyze your best-performing posts in the past to replicate content and timing.

✅ Post strategically

Once you have an idea of the best or most ideal times to post, schedule your posts to auto-publish during peak times to maximize engagement and visibility.

Such strategic posting during peak activity hours multiplies the likelihood of your posts appearing on followers' feeds, thus increasing LinkedIn impressions.

7. Engage with your network so they engage back and increase your impressions

You're leaving a lot of potential behind if you're just posting content but not engaging with your network's posts. Frequent engagement with others' posts persuades them to return the favor of interacting with your content.

Most importantly, it shows you're keen on listening and learning from others in your niche.

So always set out a couple of minutes each day to comment something thoughtful on your connections' posts.

Also, make it a point to connect with professionals within your industry or niche. This way, you receive only genuine engagement on your posts and reach relevant audiences who can resonate with your content.

Interested in upping your LinkedIn game with proven strategies.

Our team helps transform your profile to connect with investors, partners, and customers. Book a consultation to discuss your goals.

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